Professional Online Training
Facebook for Business
Learn to set up, optimise and advertise through a Facebook Business page, covering content strategy, the Facebook algorithm and campaign tracking for marketers and business owners
From £35 + VAT
Buy for yourself or your team
Course Details
- Duration: 30 mins
- Delivery: Online and self-paced
Who This Course Is For
This course suits anyone responsible for promoting or marketing a business online, including:
- Business owners wanting to build and manage their own Facebook presence
- Marketing staff responsible for social media content and advertising
- Anyone exploring Facebook as a recruitment or engagement tool
Course Content
The course is divided into four modules covering Facebook's background through to advertising and campaign evaluation:
- The History of Facebook — Explores Facebook's origins and its growth to almost 3 billion active users.
- Facebook Business Pages — Covers setting up and optimising a business page, including Calls to Action, page tabs and follower growth through engaging content.
- The Facebook Algorithm — Introduces how the Facebook algorithm works and its relevance to business content.
- Facebook Advertising — Details target audience definition, ad selection, ad design and how to test, track and evaluate campaign performance.
Course Information
The Block Coach provides access through the Learn-Link learning library.
Buy for Yourself or Your Team
Choose one seat for yourself or add places for colleagues. Each learner receives their own course access.
Frequently Asked Questions
Does this course cover Facebook advertising as well as business pages
Yes, a major section covers defining target audiences, choosing the right ads, designing ad content and tracking campaign metrics.
Is this course only about setting up a Facebook page
No, it also covers Instant Experience ads, Events, Live video, using Facebook for recruitment and a basic understanding of the Facebook algorithm.
