Professional Online Training
LinkedIn for Business
Master LinkedIn to build a standout professional profile, grow your network strategically, and turn connections into recruitment, research and measurable business results
From £35 + VAT
Buy for yourself or your team
Course Details
- Duration: 40 mins
- Delivery: Online and self-paced
Who This Course Is For
This course is aimed at anyone involved in promoting and marketing their business online.
- Individuals and business owners wanting to build a professional LinkedIn presence
- Marketing and communications staff responsible for company pages and brand promotion
- Recruiters and HR professionals using LinkedIn for candidate research and hiring
Course Content
This course is structured into five modules covering individual and business use of LinkedIn.
- Introduction — An introduction to LinkedIn as the world's leading professional networking platform and its business benefits.
- Creating your Individual LinkedIn Profile — Covers the essential steps to set up and optimise an individual LinkedIn profile using keywords.
- Using LinkedIn as an Individual — Explores how individuals can search for jobs, expand networks and build their professional reach.
- LinkedIn for Business — Shows how businesses can use LinkedIn for recruitment, competitor research, lead generation and brand awareness.
- Measuring Success on LinkedIn — Explains how to measure business success on LinkedIn using Profile, Activity and People metrics.
Course Information
The Block Coach provides access through the Learn-Link learning library.
Buy for Yourself or Your Team
Choose one seat for yourself or add places for colleagues. Each learner receives their own course access.
Frequently Asked Questions
Does this course cover both personal and company LinkedIn profiles
Yes, the course shows how to join LinkedIn as an individual, a company or an organisation, including setting up and optimising an individual profile and producing a company page.
Will this course help with LinkedIn advertising
Yes, the course includes information on LinkedIn Advertising, covering Sponsored Content, Sponsored Messaging and Text Ads.
