Professional Online Training
Search Engine Optimisation for Business
Learn how search engines actually work and apply practical SEO techniques to help your website rank higher, attract more visitors, and convert traffic into genuine business revenue
From £149 + VAT
Buy for yourself or your team
Course Details
- Duration: 1 hr 20 mins
- Delivery: Online and self-paced
Who This Course Is For
This training suits anyone responsible for a business website's visibility and performance, including:
- Business owners who manage or oversee their own website and want to improve search rankings
- Marketing staff responsible for driving traffic and improving online visibility
- Anyone new to SEO who needs a practical grounding in how search engines rank websites
Course Content
This course is divided into six modules, each requiring a pass mark of 70%:
- Introduction to SEO — Covers the foundational concepts of how search engines work and why SEO matters for business websites.
- Link Building — Explains how building quality links to your website can improve its authority and search ranking.
- On-Site SEO — Looks at optimising website structure and content so search engines can better understand and rank your pages.
- Social Media as part of SEO — Explores how social media activity can support and strengthen your overall SEO strategy.
- Local Search — Covers techniques for improving visibility in local search results to reach nearby customers.
- Pay Per Click (PPC) — Introduces how PPC advertising works alongside organic SEO to boost search presence.
Course Information
The Block Coach provides access through the Learn-Link learning library.
Buy for Yourself or Your Team
Choose one seat for yourself or add places for colleagues. Each learner receives their own course access.
Frequently Asked Questions
Do I need prior SEO experience to take this course?
No. The course begins with an introduction to SEO fundamentals before progressing to more specific techniques such as link building and local search.
Does the course cover paid as well as organic search?
Yes. Alongside organic techniques like on-site SEO and link building, the course includes a module on Pay Per Click (PPC) advertising.
