Professional Online Training
Social Media Marketing
A practical online course exploring Facebook, Instagram, LinkedIn and Twitter as marketing tools, covering campaign management, social media policies, online safety and handling negative feedback effectively
From £35 + VAT
Buy for yourself or your team
Course Details
- Duration: 50 mins
- Delivery: Online and self-paced
Who This Course Is For
This course suits anyone involved in shaping or supporting a company's social media presence.
- Individuals responsible for managing their company's social media activities
- Marketing staff wanting an overview of social media to support existing campaigns
- Employees involved in recruitment or internal communications via social media
Course Content
The course is divided into six modules covering the key aspects of social media marketing.
- Introduction — Introduces the main social media platforms and their role in marketing.
- Business Benefits — Explores the business benefits of social media, including market insight and influence.
- Getting Started — Covers how to choose the right platforms and begin a social media marketing strategy.
- Managing Campaigns — Looks at running campaigns with effective content and measuring their success.
- Social Media Policies — Explains how to create a social media policy and use it for internal communications and recruitment.
- Handling Negative Feedback — Teaches the T-E-A approach to handling complaints and negative feedback on social media.
Course Information
The Block Coach provides access through the Learn-Link learning library.
Buy for Yourself or Your Team
Choose one seat for yourself or add places for colleagues. Each learner receives their own course access.
Frequently Asked Questions
Which social media platforms does this course cover?
The course focuses on Facebook, Instagram, LinkedIn and Twitter as key marketing platforms.
Does the course cover handling complaints on social media?
Yes, the final module teaches the T-E-A approach to handling negative feedback and complaints successfully.
